Top LLM Prompts Every Communications Professional Should Be Using in 2025
As communication landscapes evolve, AI-powered tools have become essential for strategic communicators. Large Language Models (LLMs) offer unprecedented capabilities to streamline workflows, analyze media coverage, and generate compelling content. Here are the most effective prompts that every communications professional should add to their toolkit.
Media Monitoring & Analysis Prompts
Sentiment Analysis Smart Category
Categorize all mentions of [BRAND] by sentiment using these criteria:
- Positive: Clear praise, recommendation, or favorable comparison
- Neutral: Factual reporting without judgment or mixed sentiment
- Negative: Criticism, complaints, or unfavorable comparisons
- Crisis-level: Serious allegations, viral negative content, or regulatory issues
For each mention, provide a confidence score (0-100%) and key phrases that influenced the categorization.
Media Coverage Impact Smart Category
Analyze all media mentions and categorize by potential business impact:
- High Impact: Reaches key stakeholders, mentions specific products/services, appears in tier-1 media, discusses financial performance
- Medium Impact: Industry coverage, general brand mentions, regional publications
- Low Impact: Passing mentions, non-specific references, local outlets
For each categorization, identify the specific audience reached and recommendation for response (immediate, monitor, or no action).
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Competitor Mention Smart Category
Categorize all mentions that reference [BRAND] alongside competitors by:
- Favorable comparison: [BRAND] positioned better than competitors
- Unfavorable comparison: Competitors positioned better than [BRAND]
- Market analysis: Neutral market positioning discussion
- Partnership potential: Mentions suggesting possible collaboration
Include the specific competitor names and the context of comparison for each mention.
Content Creation Prompts
Executive Quote Generation Saved Prompt
Generate three potential quotes from [EXECUTIVE NAME], [TITLE] at [COMPANY] regarding [TOPIC/ANNOUNCEMENT].
Each quote should:
- Reflect our brand voice (described as: [BRAND VOICE CHARACTERISTICS])
- Include our key message about [KEY MESSAGE]
- Be between 2-3 sentences in length
- Avoid industry jargon and clichés
- Include one memorable metaphor or analogy
Provide rationale for each quote explaining which audiences it would resonate with most.
Press Release Outline Saved Prompt
Create a detailed outline for a press release announcing [ANNOUNCEMENT].
Include:
1. Headline options (3 versions ranging from conservative to bold)
2. Subheadline that clarifies the news value
3. Opening paragraph with the 5 Ws (who, what, when, where, why)
4. Three key message points to emphasize
5. Suggested executive quote
6. Industry context paragraph explaining why this matters
7. Call to action
8. Boilerplate adaptations specific to this announcement
The tone should align with [DESIRED TONE] and address potential questions from [TARGET MEDIA OUTLETS].
Social Media Content Calendar Saved Prompt
Generate a 2-week content calendar for [SOCIAL PLATFORM] focused on [CAMPAIGN/THEME].
For each post include:
- Proposed posting date and time
- Content copy (within character limits for the platform)
- Suggested visual format (image, carousel, video, poll, etc.)
- Hashtag recommendations (3-5 mix of branded and trending)
- Call to action
- Target audience segment
- Expected engagement metrics benchmark
Ensure variety in content types while maintaining message consistency around [KEY MESSAGE].
Crisis Communications Prompts
Crisis Response Framework Saved Prompt
Analyze this emerging issue: [DESCRIPTION OF SITUATION]
Then develop:
1. Severity assessment (scale 1-5) with rationale
2. Stakeholder impact analysis (who is affected and how)
3. Three key messages addressing the core concerns
4. Recommended spokesperson and talking points
5. Potential questions from media and suggested responses
6. Social media monitoring strategy (keywords, hashtags to track)
7. Follow-up communication timeline with trigger points
8. Success metrics for evaluating response effectiveness
Format as an action plan with clear ownership recommendations for each component.
Stakeholder Communication Smart Category
Categorize all communication needs during [CRISIS SITUATION] by stakeholder group:
- Internal: Employees, board, investors
- External-Direct: Customers, partners, suppliers
- External-Indirect: Media, regulators, general public, competitors
- Special consideration: Vulnerable populations, legal entities
For each category, specify communication channels, frequency, level of detail, and approval requirements.
Measurement & Reporting Prompts
Executive Media Brief Saved Prompt
Create a concise daily media brief for our executive team covering:
1. Volume trends: Total mentions with week-over-week percentage change
2. Top 3 stories about our brand with potential business impact
3. Competitor activity summary (major announcements, coverage trends)
4. Industry news affecting our sector
5. Social media sentiment snapshot with engagement metrics
6. Recommended actions (if any)
Format as a skimmable document with executive summary limited to 150 words. Include visual data representation where relevant.Campaign Performance Report Saved Prompt
enerate a comprehensive analysis of the [CAMPAIGN NAME] campaign performance:
1. Executive summary highlighting 3 key achievements and 1 area for improvement
2. Media coverage analysis:
- Volume compared to benchmark (previous campaigns)
- Share of voice versus competitors
- Quality assessment (tier of outlets, message penetration)
- Top performing content pieces with engagement metrics
3. Message effectiveness:
- Key message adoption rate in coverage
- Quote usage percentage
- Spokesperson visibility assessment
4. Recommendations for future campaigns based on data insights
Include data visualizations for key metrics and audience-specific impact analysis.
Share of Voice Smart Category
Categorize all industry coverage by brand mention to calculate accurate share of voice:
- Our brand: Primary focus of article/content
- Our brand: Secondary mention
- Competitor A: Primary focus
- Competitor A: Secondary mention
- Competitor B: Primary focus
- Competitor B: Secondary mention
- Industry coverage (no specific brand focus)
Weight by publication reach, prominence of mention, and message alignment. Generate monthly comparison showing trend lines.
Audience Intelligence Prompts
Audience Persona Development Saved Prompt
Based on our communications data from the past quarter, develop detailed audience personas that include:
1. Demographic profile with psychographic characteristics
2. Primary information sources and preferred channels
3. Content consumption patterns (formats, times, devices)
4. Key concerns and questions about our industry/products
5. Language patterns and terminology preferences
6. Influence factors and trusted sources
7. Decision-making process and touchpoints
8. Engagement history with our brand
For each persona, provide communication recommendations, including tone, message framing, and optimal content types. Message Testing Framework Saved Prompt
Design an A/B testing framework for our key messages about [TOPIC]:
1. Message variations (3 versions with different framing approaches):
- Version A: [Emotional/benefit focused]
- Version B: [Rational/feature focused]
- Version C: [Social proof/testimonial focused]
2. Success metrics for each channel:
- Email: Open rates, click-through, conversion
- Social: Engagement rate, share ratio, sentiment
- Media: Pickup rate, message integrity, audience reach
3. Audience segmentation strategy for testing
4. Timeline with measurement milestones
5. Analysis framework for determining optimal message by segment
Include control groups and statistical significance thresholds for each test. Smart Categories for Industry Intelligence
Topic Relevance Smart Category
Categorize all industry content by relevance to our strategic priorities:
- Directly relevant: Discusses our specific market, technologies, or competitive landscape
- Contextually relevant: Broader industry trends that may impact our business
- Tangentially relevant: Adjacent industry developments with potential future impact
- Background: General information providing context but not requiring action
For directly relevant content, add subcategories for specific strategic initiatives [LIST KEY INITIATIVES].
Regulatory Impact Smart Category
Categorize all regulatory and policy content by:
- Direct impact: Changes requiring immediate business adaptation
- Monitoring priority: Developing regulations with potential significant impact
- Competitive advantage: Regulations that may favor our position
- Reputation opportunity: Policy areas where we can demonstrate leadership
For each item, specify timeframe (immediate, 90-days, long-term), geographic scope, and recommended cross-functional coordination.
Media Relations Enhancement Prompts
Media Pitch Personalization Saved Prompt
Create a personalized media pitch for [JOURNALIST NAME] at [OUTLET] about [ANNOUNCEMENT/STORY]:
1. Reference to their recent coverage of [SPECIFIC ARTICLE/TOPIC]
2. Connection between their interests and our news (specifically: [CONNECTION POINT])
3. Unique angle tailored to their audience
4. Data point or insight exclusive to this pitch
5. Specific spokesperson offering based on the journalist's typical sources
6. Clear next steps and availability
Keep under 200 words, front-load the value proposition, and include a subject line with 60% estimated open rate.
Media Monitoring Alert Configuration Smart Category
Categorize media monitoring alerts by urgency and response requirements:
- Immediate attention: Crisis mentions, executive queries, factual errors
- Daily review: Competitor announcements, industry news, neutral brand mentions
- Weekly digest: Market trends, thought leadership opportunities, historical context
For each category, specify distribution list, response protocol, and escalation criteria with clear thresholds for changing category.
PeakMetrics: Transforming Communications with AI
PeakMetrics leverages Smart Categories to categorize mentions automatically—whether by sentiment, issue type, or impact—ensuring that your team can focus on the most relevant data. By implementing custom Smart Categories like those above, communications teams can transform raw media data into actionable intelligence.
Additionally, Saved Prompts allow you to streamline your workflow by summarizing media mentions or social media posts and generating automated reports. These custom templates can be fine-tuned to your brand voice and strategic priorities, ensuring consistent communication across channels.
Additional Smart Categories for Communications Excellence
Spokesperson Mention Smart Category
Categorize all media content featuring company spokespeople by:
- Message alignment: High (key messages delivered verbatim), Medium (general alignment), Low (off-message)
- Performance quality: Exceptional, Standard, Needs coaching
- Audience reception: Positive, Neutral, Negative
- Follow-up potential: Relationship building, Correction needed, Additional opportunity
Include specific quote analysis and recommendations for future media training or placement opportunities.
Content Opportunity Smart Category
Categorize industry developments by content creation potential:
- Thought leadership: Topics where we can establish authority
- Educational content: Complex issues requiring explanation
- Reactive opportunity: Trending topics relevant to our expertise
- Data storytelling: Statistical insights we can visualize or contextualize
- Customer spotlight: Stories featuring client success or testimonials
For each opportunity, assess production timeline, resource requirements, and potential audience reach.
Community Engagement Smart Category
Categorize all brand mentions by engagement opportunity:
- Customer service: Requires direct problem resolution
- Brand ambassador: Positive mention from influential advocate
- Conversation starter: Topic with potential for meaningful dialogue
- Educational moment: Misconception or question we can address
- Content co-creation: User-generated content we can amplify
For each category, specify response time expectation, tone guidelines, and success metrics.
More Saved Prompts for Communications Teams
Messaging Consistency Audit Saved Prompt
Analyze our communications across [LIST CHANNELS] from the past [TIMEFRAME] to assess messaging consistency:
1. Core message identification (extract what we're actually saying)
2. Comparison to approved messaging framework
3. Consistency score by channel and audience segment
4. Language variations and their impact on clarity
5. Message evolution over time (intentional vs. drift)
6. Competitive messaging overlap percentage
7. Recommendations for standardization or intentional customization
Provide specific examples of high consistency and problematic variations, with suggested corrective templates.
Trend Analysis Report Saved Prompt
Generate a forward-looking trend analysis based on our media monitoring data:
1. Emerging narratives (topics showing >20% growth in coverage)
2. Conversation shifts (changing terminology or framing)
3. New stakeholder voices entering the discussion
4. Platform or format transitions (where conversations are moving)
5. Sentiment pattern changes
6. Competitive positioning evolution
7. Regulatory attention indicators
8. Recommended communication adaptations
Include 90-day forecast with confidence levels and trigger events that could accelerate trends.
Crisis Simulation Scenario Saved Prompt
Develop a detailed crisis simulation scenario based on our industry risk assessment:
1. Crisis trigger event description with realistic timeline
2. Stakeholder reaction mapping (internal, external, media, regulators)
3. Escalation path with decision points
4. Social media conversation simulation (sample posts, hashtags, influencer reactions)
5. Media query examples with increasing complexity
6. Second-day story angles and follow-up scrutiny
7. Recovery indicators and reputation rebuilding opportunities
Include evaluation criteria for participant responses and decision quality assessment framework.
Communication Effectiveness Measurement Saved Prompt
Create a comprehensive measurement framework for our [COMMUNICATION PROGRAM]:
1. Output metrics: (volume, frequency, reach)
2. Outtake metrics: (message comprehension, recall, awareness lift)
3. Outcome metrics: (attitude shift, behavioral intent, conversion)
4. Impact metrics: (business results, reputation change, relationship quality)
For each metric, specify:
- Data collection methodology
- Benchmark comparisons
- Success thresholds
- Reporting cadence
- Attribution model
Design dashboard visualization with executive, tactical, and detailed views based on user needs.
By implementing these Smart Categories and Saved Prompts through PeakMetrics' platform, communications professionals can elevate their strategic capabilities, maintain situational awareness, and deliver measurable business impact. The combination of automated categorization and customized workflows creates a powerful system for managing modern communications challenges efficiently and effectively.
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