Introducing PeakMetrics 2.0: The Next Generation of Narrative Intelligence

Narrative attacks, media manipulation, and AI-powered misinformation are becoming increasingly sophisticated and widespread. 

Organizations across the commercial and government sectors need advanced tools to stay ahead of these threats. Early identification and swift responses can go a long way in protecting an organization’s reputation, security, and financial health.

That’s why we’re excited to introduce PeakMetrics 2.0, an enhanced version of our AI-powered narrative intelligence platform. We’re thankful that so many of our customers provided feedback on the threats they’re facing and their frustrations with the limitations of traditional media monitoring. 

PeakMetrics 2.0 is a comprehensive solution built to address these challenges head-on. We’re releasing some powerful new features, including narrative clustering algorithms and customizable threat score alerts. An intuitive interface gives teams greater speed and precision as they identify, analyze, and act on emerging narratives.

Let’s peek behind the curtain of the features and functionality of the PeakMetrics 2.0 release. We’ll introduce each capability and discuss its role within PeakMetrics’ “Detect, Decipher, Defend” framework.

Detect: Identifying Emerging Threats Earlier

Early identification is a key component of the platform. PeakMetrics 2.0 allows organizations to distill chaotic mentions into more actionable intelligence.

Expanded Data Sources

The Feature: PeakMetrics tracks intelligence from millions of media sources, social platforms, and online conversations. We’ve recently expanded to include emerging channels such as TikTok, Telegram, Discord, and more.

The Benefit: These fringe platforms are often breeding grounds for bubbling narratives before they reach the mainstream media. Monitoring emerging channels can provide early indicators of potential misinformation or harmful narratives.

Narrative Clustering

The Feature: Our narrative clustering algorithms simplify the process of analyzing large volumes of data. The platform will distill thousands of mentions into easily digestible narratives in a fraction of the time of manual sentiment analysis.

The Benefit: Understand the key themes and storylines emerging around your brand in minutes — not days. Reduce the need for complex Boolean searches, and uncover things you might have missed with traditional methods.

Multi-Language Intelligence

The Feature: AI-powered narrative identification technology works across languages to spotlight emerging narratives across regions.

The Benefit: Gain access to region-specific conversations, as well as the media topics that are generating buzz outside of your normal view. Detect emerging local narratives that might soon have global implications.

Decipher: Understanding the Scope and Impact of Threats

One thing we’ve heard from our customers is that it’s difficult to know which emerging narratives they should focus their resources on. PeakMetrics 2.0 provides a variety of tools to help with threat prioritization.

Custom Threat Scores

The Feature: Create custom models (trained on historical data) that assign a “score” to each threat, relative to the parameters that your organization cares about. These scores will measure threats by a.) how relevant they are to your organization and b.) how widespread or viral they could become.

The Benefit: Prioritize the risks that matter to your reputation, security, and financial health, so you know where to allocate your time and resources. Add vital context to the digital discourse. 

Partner Integrations

The Feature: PeakMetrics 2.0 integrates with Reality Defender for advanced deepfake detection and NewsGuard to provide context on source credibility.

The Benefit: Stay one step ahead of fraud, scams, impersonation, and mis/disinformation, especially as AI technology enables new deception trends. Combine factors such as brand loyalty, media coverage, social media sentiment, and public opinion to paint a more comprehensive picture of the threat landscape.

Explore Topics

The Feature: Dive into pre-populated workspaces covering hot-button topics, designed by the PeakMetrics expert insights team. Instantly see how your brand, competitors, industry, or topics are mentioned within mainstream conversations.

The Benefit: Don’t know where to start your intelligence gathering? The Explore feature allows you to stay in the know without writing complex queries or spending hours searching for mentions. 

Network Graphs

The Feature: Visualize how narratives spread with interactive maps and graphs.

The Benefit: Identify the key media domains or influencers pushing narratives, and discover the connections between sources and stories. Share visuals cross-functionally to increase alignment and understanding. 

Defend: Taking Action with Tailored Reporting and Response Plans

PeakMetrics 2.0 goes beyond information gathering, providing tools for fast, proactive threat mitigation.

Tailored Reporting

The Feature: Customize your reporting outputs to communicate the most relevant information to your org. Access improved visualizations to better depict your findings.

The Benefit: Streamline how you share insights across teams and stakeholders. Present data in a clear, compelling way to achieve organizational alignment. 

Response Plans

The Feature: Produce AI-generated summaries, recommendations, talking points, and guided action plans — backed by the insights and data of the PeakMetrics 2.0 platform. 

The Benefit: Jumpstart your reporting and response coordination plans in minutes — not hours or days. Remove the manual effort of sifting through data to prioritize strategic action planning and stakeholder communication.

Universal Dashboard

The Feature: Compare and contrast all of your workspaces in one place. Utilize our integration with Visily to rapidly produce data visualizations. 

The Benefit: Continue to streamline the reporting process by gaining a comprehensive view of narrative threats. Bring your insights to life with charts and graphics for better cross-functional insight sharing. 

Schedule a demo of PeakMetrics 2.0 today

PeakMetrics 2.0 is designed to tackle the complex and ever-evolving threats posed by AI-driven misinformation, deepfakes, and media manipulation. Our platform’s expanded data sources, narrative clustering, custom threat scores, and advanced integrations can help your organization see around corners and mitigate threats before they cause damage.

Schedule a demo with our team to see the platform for yourself.