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Mondelēz International is seeing a mix of leadership stability and product strategy shifts, alongside challenges in public relations due to product discontinuation and the misuse of its brand in scams. Francesco Mutti's reappointment as president of Centromarca suggests continuity in leadership, which can help in navigating the rapidly evolving consumer landscape. Meanwhile, Cadbury, a subsidiary, faces reputational risks from social media scams and backlash from product discontinuation, requiring careful management of consumer communications. Furthermore, broader industry debates, such as the impact of AI on creative jobs and sustainability certifications, may influence Mondelēz's strategic focus on innovation and ethical sourcing.
Francesco Mutti reappointed at Centromarca Francesco Mutti will continue as the president of Centromarca until 2026, ensuring leadership continuity.
Cadbury discontinues Dairy Milk Orange Crisp Cadbury, under Mondelēz, is discontinuing a popular variant, which may not sit well with loyal consumers.
Cadbury social media scams Scammers are exploiting Cadbury's brand on social media, leading to potential brand distrust.
AI’s impact on creative jobs Concerns over AI displacing junior creative roles are rising, impacting the wider marketing and creative industries.
Questions on sustainable palm oil Certifications for sustainable palm oil are being questioned for their actual effectiveness.
PeakMetrics can use its Detect, Decipher, Defend Framework to monitor emerging narratives, such as social media scams and product discontinuations, allowing Mondelēz to proactively address potential reputational issues and adapt its communication strategy effectively. Their AI platform can analyze and provide insights into how AI and sustainability debates might influence brand perception, guiding strategic decisions to bolster Mondelēz's reputation.
