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Mondelēz International is facing several challenges, including consumer dissatisfaction with rising prices and shrinkflation, which have sparked negative media attention. Despite these issues, the company remains optimistic about consumer demand, particularly in the chocolate market. Additionally, Mondelēz continues to adjust its corporate structure by naming a new EVP and chief R&D officer, indicating ongoing strategic developments.
Executive Changes at Mondelēz The company named a new Executive Vice President and Chief R&D officer, signaling strategic shifts within its leadership team.
Q3 Financial Reports Mondelēz is set to report its third quarter financial results for 2024, with significant interest from stakeholders about its financial performance amidst market challenges.
Consumer Reactions to Pricing There is notable backlash against Mondelēz, particularly with its Cadbury brand, over perceived 'sneaky' shrinkflation and high prices, causing customer dissatisfaction.
High Chocolate Prices and Demand Despite high prices, Mondelēz is betting that consumer demand for chocolate will remain robust, an essential aspect of their market strategy.
International Trade Impacts There are additional complications, such as increased tariffs affecting operations and supply chains, particularly influenced by international policies like Trump's tariffs.
PeakMetrics could leverage its AI platform to monitor emerging reputational risks for Mondelēz International, such as consumer dissatisfaction and pricing strategy perceptions. By detecting these narratives early, providing in-depth analysis, and quickly advising on public relations strategies, PeakMetrics can help Mondelēz protect its brand image and maintain consumer trust.
