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Anheuser-Busch is facing significant financial challenges, primarily due to the decline in Bud Light's sales, which has resulted in the brand losing its spot as the number one draft beer in US bars. This downturn is attributed to a widespread boycott, costing the company over $1 billion in lost sales, and contributing to its stock hitting a new one-year low. The company is also experiencing operational changes, such as ceasing the training of Budweiser Clydesdales in New Hampshire, while facing shifts in partnerships, like the Efteling’s change from Hertog Jan to Heineken.
Financial Decline Anheuser-Busch is experiencing a reduction in financial performance, with its stock hitting a one-year low.
Bud Light Boycott Impact The boycott against Bud Light has led to a significant drop in sales, costing the company over $1 billion and impacting its market standing.
Loss of Market Leadership Bud Light has lost its position as the best-selling draft beer at bars in the US, indicating a shift in consumer preferences.
Operational Shifts The company has stopped training its iconic Budweiser Clydesdales in New Hampshire.
Change in Partnerships Efteling's shift from selling Hertog Jan to Heineken beers marks a change in brand partnerships for Anheuser-Busch.
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